Certified SEO copywriter and content writer

Orlando freelance writer and word slinger

Great to meet you. I’m a freelance writer based out of Orlando, Florida.

Do you have a sparkling website that’s only seen by your employees, your spouse, or your mother? Does your business struggle to keep up with content marketing demands?

I’ve been writing professionally for five years. I love working with language. Every business has a story. Does your content communicate your story in a way that inspires action?

I can help. Check out my Need Copy? page for my services or view my recent clips on my Portfolio page.

Now that we know the grammar basics lets focus on putting it all together. Here are three tips to get started. if you haven’t read my grammar basics posts, I invite you to scroll through and pick up some great tips!

Use headlines – Insert headline for each new topic and use sub headlines to keep your reader engaged and moving through the document.

 Write short paragraphs – If a reader approaches a long paragraph they may just tune out. Remember, you are writing for scanners. You can write long copy, but keep your paragraphs short.

Shorter paragraphs are easier to read and help the reader understand the text. Typically your paragraphs should be between three to eight sentences and max out at around 150 words.

Also, a one-sentence paragraph is fine.

 Use pronouns to speak directly to the readers – Pronouns engage your readers so you can speak to them directly. Using the word “you” brings the reader into your text.

For example:

You must provide copies of your tax returns. vs. Send copies of tax returns.

You must bring a copy of your marriage license when renewing your drivers license. vs. Bring copy of marriage license to renew drivers license.

If you are working with a longer document or contract always define “you” at the beginning. For instance:

“This document tells you, the home buyer, how to apply for a mortgage.”

 

 

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“My spelling is Wobbly. It’s good spelling but it Wobbles, and the letters get in the wrong places.” A.A. Milne, Winnie-the-Pooh

Four spelling rules to help your business and personal writing shine. 

 1. Use an  i before e except after c or when sounded like “ay” as in neighbor and weigh.

i before e – relieve, believe, sieve, niece, fierce,

e before i – receive, deceive, sleigh, freight, eight

Exceptions: seize, either, weird, height, foreign, leisure

 

2. Drop the “e” when adding a suffix that begins with a vowel (a,e,i,o,u). Keep the “e” if the suffix begins with a consonant (any letter that is not a vowel).

achieve, achievement

desire, desiring

care, careful

entire, entirety

remove, removable

exceptions: changeable, judgement, argument, truly

 

3. Take the Y – when adding s or d to words that end in y change the y to an ie when the y is preceded by a consonant but not when it’s preceded by a vowel.

comedy, comedies

dry, dried

monkey, monkeys

play, played

 

4. Add “s” to nouns ending in “o” when the “o” is preceded by a vowel. Add “es” when it is preceded by a consonant.

radio, radios                               hero, heros

video videos                               tomatoes, tomatoes

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Punctuation is an important aspect of business writing and helps you communicate clearly. Here’s a quick run down on how to use the colon, hyphen, and em-dash.

  1. Colon: (:) Use at the end of a sentence to introduce list, chart, or table.

The top ten super foods to lose weight include:

  1. Hyphen: (-) The hyphen is used to join compound words, numbers, and to show a break in words.

Compound words: mother-in-law

Fractions and compound numbers from twenty-one to ninety-nine

twenty-six-year-old writer

three-fourths, one-half, twenty-nine, fifty-five

Join words that are a single adjective before a noun

a well-paved highway

high-schoolers

half-smile

travel-weary

runners-up

Tip: do not use a hyphen if the adjective follows the noun

The highway was well paved.

Use a hyphen with the prefixes ex, self, all, and the word elect

ex-president

self-esteem

all-conference

Governor-elect Jones

3. Em-Dash: (—) An em-dash is used to announce an abrupt change in thought within a sentence. Put a space on both sides of the dash in the following uses.

We will travel to Italy in June — if my raise is approved.

When the so-called Dream 9 — named for the Dream Act, which would provide them a path to legalization — attempted to re-enter the U.S. at Nogales, Ariz., they were arrested. (Cindy Carcamo Tribune Newspapers)

Use an Em—dash at the end of a quotation.

True ease in writing comes from art, not chance. —Alexander Pope

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